Learn Producing Class - From the Heart Productions - Carole Dean, Robert L. Seigel, Jonathon M. Smith

Heather Hale is a Film and Television Director, Producer, Screenwriter, Author, Speaker, Story Analyst and Project Consultant with over 200 hours of produced credits, which have won two Emmys and ACE awards, multiple Tellys, “Best New Series Pilot,” New Media and other awards. She is a voting member of both the Producers Guild of America (the PGA) and the Television Academy (the entity that awards the Emmys). She’s also a ShowBiz Mensan.

Ms. Hale directed, produced and co-wrote the million-dollar indie thriller Absolute Killers (2011), which was marketed by distributors at Le Marche du Film (the Cannes Market) and the AFM (the American Film Market) then sold retail at Walmart, Best Buy and is now available on DVD and streaming on Amazon Prime.

The 5.5 million dollar Lifetime Original Movie, The Courage to Love (2000, on Amazon Prime & DVD) was produced off her spec script after she attached Vanessa Williams to star, opposite Stacy Keach, Gil Bellows and Diahann Carroll.

For years, she served as the Senior Producer of the #1 life coaching show on broadcast television.

She is currently raising funds and securing distribution for a slate of features and series she’ll direct.

We Cover:

What Are You Actually Selling? Define your core asset, uncover your project’s true Unique Selling Proposition (USP) and identify how to attract attract buyers’ and partners’ attention and interest in a crowded marketplace.
Reverse Engineer Your Comps to Decode the Lay of the Land: Analyze your intellectual property’s provenance and arenas to pinpoint realistic budgets and financial projections, likely target audiences and potential market positioning, then decode the industry landscape to target the right decision-makers.
Strategic Packaging Power: Learn how to identify and leverage prospective project elements (e.g., talent and producer attachments, alliances and affinities, related IP) to maximize commercial viability and minimize monetary risk.
The Anatomy of a Pitch: Master the structural breakdown of a professional pitch using all these elements to prospect effectively then move seamlessly from ice breaking and connection-making to concept setup through resolution to closing the deal.

Year 1 of the Producer’s Class (Classes 1-26) is based on Producer to Producer: A Step-by-Step Guide to Low Budget Independent Film Producing by Maureen A. Ryan, an award-winning producer whose credits include the documentaries Man on Wire, Dick Johnson Is Dead, and Becoming. This is the Bible for learning to develop & produce in the film industry. One of the most asked questions is, “What do Producers do?” Maureen Ryan says, “They make it happen.” This is what we are teaching, how to “make it happen” with developing and an emphasis on funding.

Year 2 and beyond of the Producer’s Class will expand on topics explored in Year 1 and new topics!

Carole Dean is the Founder and President of From the Heart Productions, a top-rated 501(c)3 non-profit that supports independent filmmakers by helping them raise funding for their projects. Over thirty years through From the Heart’s fiscal sponsorship program, she has assisted filmmakers in raising over $30 million for their films.

She created the Roy Dean Grant in 1992 and has awarded over $2,500,000 in grants to independent filmmakers, and helped to produce over 80 films through the grant.

Her creation of a business in 1970, Studio Film & Tape, that purchased leftover motion picture film from production then resold it at a discount, helped spark the independent film revolution by giving filmmakers affordable film stock.

In the 1980s, she produced 120 Health Styles Shows that were sold to Oasis Cable and 30 Filmmaker shows, now in the National Archives. She was Executive Producer for BAM 6.6, Women Behind the Camera, Step Away From the Stone, and American Chain Gang. More of Carole’s producing credits are available on IMDB.

Carole Dean is the author of The Art of Film Funding, 2nd Edition: Alternative Financing Concepts & The Art of Manifesting: Creating your Future. Click here to see Carole’s complete Curriculum Vitae.

Carole Joyce Co-Host, From the Heart Productions Board Member and Producer A talented filmmaker, photographer, and producer, Carole Joyce is a Board Member of the 501(c)3 non-profit From the Heart Productions, and Director of the Roy W. Dean Grant, of which she has been an integral part of for over 20 years. Carole is also the CEO of Authentic Vision Consulting, a consulting firm specializing in independent film production and financing.

A graduate of Brooks Institute of Photography, Carole is an award-winning filmmaker for her documentary Survivors. Carole served as Executive Producer for the award-winning short film Stairway to the Stars starring Sean Young and as LA Line Producer for Wheels of Heaven with Mickey Rourke. Carole produced the short film Living UnDone, which won the Grand Jury Award at the Ethos Film Festival and Best Short Documentary for the Paris Film Festival. Carole is a Producer for the upcoming film Prodigal Daughter. Carole’s additional credits are available on IMDb. From the Heart Productions’ credits are also available on IMDb.

Carole also serves as an Advisor for the Authentic Global Film Festival and a Judge for the Ethos Film Festival.

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Founded over 30 years ago, From the Heart Productions is a 501(c)3 nonprofit organization dedicated to supporting independent filmmakers at every stage of the creative journey.

Your purchase of this educational content constitutes a tax-deductible donation to From the Heart Productions, Inc. (EIN # 95-4445418). Purchases are exempt from Sales Tax. Proceeds from this purchase support our nonprofit mission to empower and support independent filmmakers in completing films that are unique and make a meaningful contribution to society. We do this through our five yearly grants, fiscal sponsorship, education, mentorship, and free resources.

Thank you for being part of this work.

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